Keeling and Associates

Business Services

How can you make your business work on campus?

An ever-increasing number of colleges and universities depend on ethical businesses to provide essential products or services, from health center information systems to online alcohol education, from residence halls to student health insurance plans.

Are you in touch with the decision makers at any of the 4,100 institutions of Higher Education in the U.S. or Canada?

Develop Your Vision
Design Your Strategy
Achieve Your Results

Develop Your Vision

If you've developed, or are in the initial stages of planning, a product or service that would enhance outcomes in higher education -- whether for students and their parents, alumni, faculty, administrators, campus communities, or higher education-related organizations and agencies -- we suggest that you question your strategy to assess whether you're on the right track:

Will your product, service, or strategy improve outcomes for students or campuses?
Can you help institutions develop new, better, or more integrated resources?
Can you ensure the best return on your team's investment of time, resources, and reputation in this highly relationship-based market? Will working with colleges or students solidify your place as a leader in what you offer?
Is your strategy responsive to the unique culture of each specific campus' language, approach, product/service design, sales cycle, and/or budget cycles?
Do you know how each campus is not only different from your traditional clients, but how each campus differs from one another?

For more than twenty years, we have been building strong and successful relationships with over 650 institutions of higher education -- and with students on all kinds of campuses. We welcome the opportunity to share our insights and experience with your business, so that you -- and both students and campuses -- may benefit.>> back to top

Design Your Strategy

We offer services that are truly not available elsewhere -- ranging from strategic guidance to market assessment. No other firm has the kind of experience, comfort, and understanding about higher education that K&A brings. We may build a plan to help you implement an on-campus debut or develop a new strategy or focus.

K&A can maximize the return on your investment -- and the rate of your success -- by working with your:

Chief Executive Officer
Advisory board and board of directors
Account executives
Senior business development, marketing, and/or sales teams

K&A helps businesses achieve their objectives through:

Orientation to higher education
Market assessment and segmentation
Introduction to today's students: knowing their lives, opportunities, preferences, and challenges
Research and analysis
Product and service design
Business development, strategy, and sales support and/or technical assistance
User experience research
Strategic marketing and communications
Expansion or focusing strategies
Working with students, parents, and alumni

Whether you're looking for insight into the market of higher education or an introduction to a potential on-campus business partner, K&A has a direct line to the resources that will benefit your goals.>> back to top

Achieve Your Results

Contact us and introduce yourself; ask a question, request more information, or request a proposal that's highly responsive and built around your business' needs, interests, and goals -- learn more about your unrealized opportunity.

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